MTY Group, Inc. Strategic Marketing Intern
Conduct strategic branding and digital marketing with product design and marketing research to increase leads
MTY Group, Inc. Strategic Marketing Intern
05/2019 - 08/2019
4 World Trade Center, New York, U.S.A
Analyzed company's background and identified audience, exploring insights and creating a complete report and suggestion of corporate strategic communication campaign (including background research/SWOT/goals/key messages/stakeholders/tactics).
Participated in UI/UX design for company's website (content/structure/visual design) to improve usability from both user experience angle and corporate communication angle, including mood-boards of website's mobile version, landing pages, website live chat settings, etc.
Taking charge of digital marketing operation, managing Google Ads/Display and analyzing workflow from Google Analytics to improve campaigns and branding awareness with SEO tracking, increased 2000+ clicks and 800+ users in 2 weeks with limited budget.
Established and operated company's social medias, including WeChat Official Account, Zhihu, Youtube, Instagram, etc. organizing storytellings and posting 50+ articles and news releases with a 3000 maximum reading.
Managing customer service WeChat account, introduced 100+ clients and 3 B2B cooperations.
Associated with visual design work, including poster making, infographic report, video-crafting, hand-painting, etc.
Handling coordination service of real estate market analysis, other tasks as designated and onsite assistance
